Have you ever been driving, on a rainy, muddy day, when your windscreen washer bottle was out of fluid, and you simply could not see the road the ahead? Frustrating, isn’t it?
The retail world is not much different. In times of prosperity, retailers thrive and the need for actionable metrics is often ignored. People hum along; not paying much attention to their important key performance indicators money is flowing.

But times have changed. The financial climate is daunting. And retailers have been left without any windscreen washer bottle fluid. The typical retailer cannot see the road ahead; without a more sophisticated picture of what is going on, he will likely crash.