Today’s Retail Customer is Digitally Sophisticated
The days of “build it and they will come” retail strategy belong in the past. Today’s consumers are the most sophisticated shoppers there have ever been.
It takes just a couple of seconds to check price, availability, and reviews for products and services from any smartphone. The retail community big and small, is wrestling with the new age of digital retail.
What does this mean for retailers?
What is the smartest way to proceed?
How to Market to the Digital Retail Consumer?
Today’s sophisticated digitally savvy retail customer will transact with you when you:
- Know who they are
- Communicate with them regularly
- Inform and excite them
- Value and cherish them
Any retailer operating in today’s sophisticated retail environment must do these things or they are leaving their biggest asset (and the very reason that they are in business) open to being plucked from under their noses by a competitor that does.
Retail Marketing Tools to Help You Connect with Your Customers
TRC source and supply leading edge retail marketing tools that will not only fulfill these basics of retail marketing but deliver a much richer relationship between retailers and customers.
TRC offers TransactionTree which provides retailers with robust e-receipt solutions that allow retailers to increase customer satisfaction, support loyalty programs, and enhance customer relationships while reducing their carbon footprint.
Think about it…
What do you have that Tesco or WalMart don’t?
Are you telling your customers?
Contact us today and see how you can start having that meaningful conversation with your customer.
Also, don’t miss out on TRC’s Managing Your Retail Customers download to see how you can better understand your customer’s preferences.